TARGET AUDIENCE

18-34 year-old males.  The goal is to provide enough content throughout each weekday that guys feel a little less trapped, whether they're just killing time in their dorm room or stuck in a cubicle.

CONTENT

20+ web-based items posted daily: Links to funny commentary or interesting lists, crazy viral videos and games, sexy galleries, and coming upon redesign: exclusive humor articles.

TRAFFIC

6.5 Million Monthly Unique Visitors
15 Million Monthly Page Views
2,374 Alexa Ranking

ADDITIONAL NOTES

Launch Date: May 2003
Updated Monday-Friday
48,000 registered forum members

STANDARD BANNERS

728x90 Leaderboard: $6 CPM
300x250 Medium Rectangle: $6 CPM
Currently, all banners are located on content pages.

CONTENT PLUGS

Get your link posted within the daily Web Finds.  These links are very content sensitive; the webmaster refuses to post anything that doesn't appeal to his user base, and won't post more than a couple each day, so they're rarely available.  Base price is $125 apiece, with bulk rates available.

"MORE HOT SITES" TEXT LINKS

Text links start at $10/day and can be purchased in 30 day increments.  Purchase 90 days or more and get your 30-day rate knocked down to $250.

LAYOUT SKINS

The ability to skin the Gorilla Mask layout will be made available upon redesign, Spring 2007.

Maximum banner file size is 40kb and all graphics must be approved by Fat Penguin Media.  Minimum purchase price on all campaigns is $500.00.  Prepaid campaigns are required for first time buyers.  Bulk rates are available on large purchases and deals packaged across the Fat Penguin Media network.  Traffic stats current as of January 2007.

*CPM = Cost Per Thousand Impressions. (1 million banner impressions at a rate of $1 CPM would cost $1,000)